We’re excited to share our NEW features and product update with you! This update is based on your feedback and current industry trends to help empower you and your team to create more powerful campaigns. We’ve put together a short explanation of why we chose to include each feature and what you can do with it, to help you get acquainted with them and ultimately get the most out of Mobiz!
New Content Features
Image Slider (New!)
Why? The attention span of your customers’ is shortening by the day. Keep your customer’s attention by showing more content in less time, while keeping them engaged with interactivity.Improves: Interactivity; Customer Experience What you can do: Save space by showing more important content above the fold with the interactivity of moving images. You can set the speed of your slider with the choice of a 3 to 7-second delay between images, autoplay your slider and show controls. Each image can have a separate destination and conditions, to ensure that you’re targeting the correct customers.How to use it: Select ‘Add Content’ and ‘Image Slider’. Add your images to the block with the plus sign on the right. Add a destination by clicking on ‘None’ under ‘Destination’. Add conditions by selecting the conditions icon underneath the image on the right. Select ‘Auto Play’ if you would like the slider to move by itself. Select ‘Show controls’ if you’d like the user to be able to navigate between the images. Choose your delay depending on how many seconds you’d like each image to display for.Pro Tip: We recommend that you set your slider to autoplay so that users don’t have to manually navigate between images.
Image Icons (New!)
Why? Today’s messaging is more visual, than textual and mobile retail space is limited.Improves: Design; Customer ExperienceWhat you can do: Show multiple content items within a smaller space by adding images or icons and customising how many will display per row. Each image/icon can have a separate destination and conditions.How to use it: Select ‘Add Content’ and ‘Image Icons’. Add your images to the block with the plus sign on the right. Add a destination by clicking on ‘None’ under ‘Destination’. Add conditions by selecting the conditions icon underneath the image on the right. Pro Tip: Use this feature to display your social media icons.
Why? In today’s customer centric world, businesses are required to give their customers the opportunity to be listened to. Gather survey information from your customers to ensure proactive customer feedback.Improves: Two-Way Engagement; FeedbackWhat you can do: You now have complete control to gather any type of feedback you want, while making it fun and easy for your customer to engage with you. Automate your campaign so that your customer’s profile is updated instantly based on their feedback. Select the number of symbols you’d like to display and choose their unfilled and filled colours.How to use it: Select ‘Add Content’ and ‘Rating’. Select a label for your rating, the symbol you’d like and the number of symbols. The ‘Preset’ option is the number of symbols you’d like filled in before the user makes their choice. You can change the font, colour and background of the label.Pro Tip: Choose between stars, smiley faces or even hearts for a fun customer experience.
Countdown Timer (New!)
Why? Create a sense of excitement, urgency or suspense for your audience while driving your call-to-action.Improves: Interactivity; Customer Experience What you can do: Set a specific time or date for your upcoming event, promotion, milestone or limited time offer and prompt your customer to take action. How to use it: Select ‘Add Content’ and ‘Countdown Timer’. Choose the date you’d like to countdown to, as well as the hour and minute. Select ‘Auto Hide Day’ if you’d prefer the day to not display if the selected time is under 24 hours.Pro Tip: Edit the styling of your countdown timer to match your template look and feel.
Number Animator (New!)
Why? Impress your audience with stats and bring numbers to life.Improves: Interactivity; Customer ExperienceWhat you can do: Choose a number or stat you’d like to draw attention to, such as how many customers you’ve served, how many people you’ve helped or how many cups of coffee your team has consumed in the last year. You can choose between a plain number, decimal or percentage and set the speed of your number animator between 2 and 5 seconds.How it works: Select ‘Add Content’ and ‘Number Animator’. Enter the number you’d like to display (make sure to not include any spaces). Select the type of number you’re using, duration of the animation and caption for your number.
Why? With the increasing popularity of podcasts, marketers are taking to the channel as a part of their content mix. This feature allows you to do just that, while create richer messaging than just text and image.Improves: Rich Media; Functionality What you can do: Embed any audio (such as podcasts, music and audio files) using SoundCloud.
New Template Features
Template Preview (Test Data) (New!)
Improves: Efficiency; Testing; Quality ControlWhat you can do: Test how your template will look for each target audience using the conditions you have specified in your template. For example, if one of your target audiences is female, between the ages of 18 – 25 with an income bracket of >15000, interested in fashion, you can input these values to test how the preview will look to them. This reduces the amount of test WMSs you need to send and helps you check whether your conditions are correct. Using this feature, you can test exactly what each and every one of your customers will experience when they open your campaign.How to use it: In the ‘Template info’ box, select ‘Test Data’. It will show you all the conditions you’ve used in your template, if you haven’t used any used tags it will say ‘No Tags Found’. Input the data you would like to test and click ‘Save’.Pro Tip: Test using the ID column if you have sub-grouped your customer list.
Background Image (New!)
Why? Your customers are more likely to view your template for longer if they find it visually interesting and appealing. Improves: Design; Customer ExperienceWhat you can do: Load an image as the background of your template to create interest.How to use it: In the ‘Template Interface’, select ‘Home’ and then ‘Change Styles’. Select the image icon next to ‘Background image’ and select the image you’d like to use. Make sure your image is at least 800 px in width.Pro Tip: Make sure your background image does not distract from the other content on your template.
Why? Keep your customer’s attention while creating interest. Improves: Interactivity; Customer ExperienceWhat you can do: You can apply Effects to any content type. You can choose between sliding in from the left or right and fading in.How to use it: Once you have created your content type, select ‘Add Effects’ in the content block. Select the type of effects you’d like to add.Pro Tip: Try the slide-in effect on consecutive images, i.e. slide-in left, slide-in right, etc.
Save / Load Conditions (New!)
Why? Easily manage your segmentation groups and target audience, while improving your workflow.Improves: Efficiency; Workflow; TargetingWhat you can do: Save as many condition type or groups as you’d like to use for content items or future campaigns. How to use it: Once you have created your content type, select ‘Add Conditions’ in the content block. Once you have created your condition, select ‘Save’ and give your new condition a name. Select ‘Load’ to reuse any saved condition. Use the search bar to find a specific condition name. Select the eye icon to view the full condition and the bin icon to delete it.Pro Tip: Save your frequently used conditions so that you can load them later.
Save / Load Styles (New!)
Why? Ensure brand consistency and improve workflow.Improves: Efficiency; WorkflowWhat you can do: Save your frequently used styles to reuse in future templates.How to use it: Once you have created your style in the ‘Style Editor’, select ‘Save’ and give your new style a name. Select ‘Load’ to reuse a saved style. Use the search bar to find a specific style name. Select the bin icon to delete a style.
NEW ‘Destination’ Options: We’ve added two new destinations to direct your audience to an action that is more seamless, more automated and more efficient.
Destination: vCard (New!)
Why? Allows your customers or internal staff to easily access contact cards/details.Improves: Customer Experience; Workflow; Automation.What you can do: Add information such as first name, last name, phone number, organisation, job title, email, homepage and photo to the vCard that users can easily save to their phone.How to use it: In the ‘Destination’ interface, select the dropdown and choose ‘VCard’, input the required data and select ‘Save’.
Destination: Calendar (New!)
Why? Easily create events, meetings, appointments and allow your audience to view and join.Improves: Customer Experience; Workflow; Automation.What you can do: Allows you to set your start date, end date, location, subject and description.How to use it: In the ‘Destination’ interface, select the dropdown and choose ‘Calendar’, fill in the event details and select ‘Save’.Pro Tip: Use the Countdown Timer in conjunction with your event CTA button to garner excitement!
Text Answer (Updated)
We’ve added some extra settings to Text Answer, so you can get more accurate feedback from your audience.Placeholder text: Shows descriptive text until the field is filled. It disappears when the user starts typing in the field.Validations:
- For text format: Select the minimum and maximum length that the text input can be, as well as the regular expression.
- For numeric format: Select the minimum and maximum value that the numeric input can be.
- For date format: Select a minimum and maximum date that the user can input.
- Add conditions to all content types: Improves customer segmentation and targeting.
- Additions to Style Editor: You can now change the border colour, thickness and line style (solid, dotted, dashed or double) for applicable content types.
- Add placeholder text to Comment Box: Improves pre-population.
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